Within the food industry, marketers do a phenomenal job. They are responsible for convincing consumers to purchase certain products and they’re incredibly successful at it. Marketers can convince children that they can’t live without candy and can convince adults that alcohol is needed to have a good time.
Marketers also do an incredible job at selling so-called “healthy” food. The problem with this is that the majority of what they’re selling shouldn’t even be considered “healthy.” A salad can have fresh ingredients and not be healthy. How? Well, if you’re dealing with salad dressings, grated cheese, and oil…. you should be rethinking that salad. A multigrain granola bar can be considered “all-natural” and made with “real fruit” but the reality can be this: The “multigrain” can technically contain refined grains, “all-natural” isn’t regulated by the FDA, and the amount of “real fruit” can be negligible.
Technically, they’re not lying. They’re simply doing a great job at making it seem like these foods are healthy for us. As a result, you have people trying to make healthy choices but being tricked into doing the complete opposite.
My #1 recommendation: Read. Every. Single. Ingredients Label.
Knowing what you and your family are consuming is incredibly important for the health of each and every one of you. Don’t let the marketing fool you. It’s their job to trick us into believing that we need a certain food or into believing that a product is healthy for us.
Although I’m not opposed to enjoying junk-food every once in a while, one of the best choices you can make for the sake of yourself and your family is to make your food at home. Breakfast, lunch, dinner, snacks, desserts, etc. It can be a lot of work but if you make the effort to make as much as you possibly can at home, you are making a difference if yours and your family’s life.
Be smart. Stay healthy. Live longer.
If you’re interested in discovering more misleading marketing tactics, check out this article by Health.
Let me know what you all think about the video! Please leave a comment below if there are any other marketing tactics you are aware of – I’d love to hear! Thanks for watching and reading!
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